◆ Top 10 Best-Selling Korean Beauty Brands on Amazon: A Guide for K-Beauty Lovers


K-Beauty continues to dominate the global beauty market, and Amazon has become one of the most influential platforms where Korean skincare brands consistently rise to the top of the best-seller charts. With their gentle formulations, innovative ingredients, and results-driven reputation, Korean brands have earned the trust of millions of customers in the United States. Below are ten of the most popular and best-selling Korean beauty brands on Amazon, beloved for their affordability, effectiveness, and clean ingredient philosophy.

1. Beauty of Joseon

One of the strongest K-Beauty brands on Amazon, Beauty of Joseon is known for its minimal yet highly effective skincare lines rooted in traditional Korean herbal ingredients. Their Relief Sun: Rice + Probiotics has become an Amazon phenomenon, praised for its lightweight texture, zero white cast, and skin-calming benefits.

2. COSRX

COSRX maintains long-term dominance in categories such as acne treatment, snail mucin, and gentle exfoliation. The Advanced Snail 96 Mucin Power Essence is consistently ranked among Amazon’s top skincare products due to its hydrating and repairing performance.

3. Laneige

Famous for its Lip Sleeping Mask, Laneige remains one of the most recognizable Korean beauty brands globally. On Amazon, the brand excels in lip care, hydration skincare, and overnight masks. Customers love its luxurious textures and visible moisturizing results.

4. Innisfree

Known for green tea–based skincare from Jeju Island, Innisfree performs especially well in moisturizers, sunscreens, and pore-care products. Their clean beauty positioning and eco-friendly philosophy appeal to a wide range of U.S. consumers.

5. Etude

Etude leads the Amazon makeup category with eyebrow pencils, lip tints, and lightweight coverage foundations. The brand is popular among younger shoppers thanks to its bright colors, affordable prices, and playful aesthetic.

6. Sulwhasoo

A premium K-Beauty brand, Sulwhasoo is highly successful on Amazon’s luxury skincare segment. Its ginseng-based anti-aging products, especially the First Care Activating Serum, have achieved strong sales among customers seeking high-performance, herbal skincare solutions.

7. Dr.Jart+

Dr.Jart+ is widely recognized for innovations such as Cicapair Tiger Grass Cream and premium rubber masks. The brand’s hypoallergenic formulas and dermatology-inspired approach attract customers with sensitive or irritated skin.

8. Torriden

A rising star on Amazon, Torriden’s Dive-In Hyaluronic Serum and balance-focused formulations have gained massive popularity. The brand is highly praised for its clean ingredients, strong hydration science, and affordable pricing.

9. Round Lab

Round Lab’s Dokdo line—including its gentle cleanser and moisturizing cream—has quickly become an Amazon favorite. The brand is known for soft, soothing formulas suitable for sensitive or dry skin.

10. Mediheal

As a market leader in sheet masks, Mediheal remains one of Amazon’s best-selling K-Beauty mask brands. Their N.M.F Intensive Hydrating Mask is especially popular for its quick hydration boost and spa-like results at home.

Why These Brands Lead the Amazon K-Beauty Market

These ten brands stand out because they offer:

  • Clinically effective ingredients such as niacinamide, hyaluronic acid, snail mucin, and ginseng

  • Lightweight and gentle formulations loved by customers with sensitive skin

  • High value for money, providing premium results at accessible prices

  • Strong online visibility, with thousands of verified reviews and repeat customers

  • A reputation for clean beauty and transparency, aligning with current consumer trends

As demand for Korean skincare continues to rise in the U.S., these brands are expected to maintain strong sales momentum on Amazon. Whether customers are searching for sun protection, hydration, anti-aging care, or acne solutions, Korean beauty brands consistently deliver innovative products backed by tradition and modern science.

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